Hazrat Mufti Ebrahim Salejee (Daamat Barakaatuhu) mentioned:
The pagan Arabs used to make offerings to Allah Ta‘ala and their idols and gods. In doing so, if there was a shortfall on the side of the idols then they would take from the lot of Allah Ta‘ala, but if there was a shortfall on the lot for Allah Ta‘ala, they would never take from the lot of the gods to even it out.
The point to understand is that we have time for Allah Ta‘ala and time for friends. It happens that we tip the balance at times, where we give extra time to friends, but does it ever happen that we tell the friends that we have to leave their company in order to complete our tilaawat and zikr etc.